Quit

The National Tobacco Campaign needed a unique, custom font for their national advertising campaign. Under the guidance of my Creative Director, I helped to design, kern and create a custom-made Quit font based on the shape of a cigarette burn. The font has since been used consistently across the National Tobacco Campaign's advertising, including the hugely successful 'Every cigarette is doing you damage' television campaign that ran through out the 1990s and 2000s.

References
National Tobacco Campaign: http://www.quitnow.info.au/